Here’s how many websites are developed. The decision-makers gather around the conference table and begin brainstorming. “Our website should include our mission statement so visitors know what guides us,” says one executive.
“It should look and sound professional, so let’s use stock photos and have Alphonce write the copy because she was an English major in college,” says another.
Someone from the sales department adds, “On the Contact Us page, let’s use a form with lots of questions that will help us make a sale. Have visitors tell us their budget and how soon they intend to make a purchase. And let’s be sure to get their full name, mailing address and phone number so we can have a salesperson pursue them.”
“We should have a page with all our products. But let’s not put too many details or prices because we want visitors to have to contact us,” says a third. Are you cringing as you read these website suggestions? If not, you should be. They’re off-base and sure to alienate visitors.Read More
What is SEO?Search engine optimization (SEO) Is simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing cus...Read More
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It shouldn't be any surprise to those used to the easy and flexible functionality of Google's products that Google Maps is good for a lot more than mapping the quickest route on your next road trip. Some uses of the technology are just for fun, but there are also many practical, real-life applications that can make your life on and off the Internet easier...Read More
Digital marketing is a way to promote products and services through the internet and different forms of digital media. The digital media include reaching to the target customers through social media and mobile phones. Many people are targeting the potential customer through digital media, but returns on investment and conversions will be better when you use professionals.Read More
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